Oct 19, 2020
Paul shares the three primary reasons buyers object on price and provides the “holy grail” of responses to those objections.
Show Notes
It’s critical to have a go-to response for price objections.
“The very first words out of your mouth when the buyer objects on price have to be….”
“You want to demonstrate fairness in your response.”
“Anytime you have a scarce resource like money, buyers will be fearful of misusing it.”
“When they don’t see a dime’s worth of difference, they’re not going to pay a dollar more for your solution.”
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