May 30, 2023
Paul discusses the importance of the sales process from a seller standpoint as well as the leadership standpoint.
Show Notes:
Selling is neither easy nor predictable. Having a sales process will guide you. Trust the process.
A sales process gives you structure to progress the sale forward.
Are you struggling? A sales...
May 22, 2023
Paul shares ideas on how to use the easiest, fastest way to grow your business—your referral network.
Show Notes
One of the easiest ways to reduce price sensitivity is to get referred into an opportunity.
Constantly build your network by participating in industry events, i.e., tradeshows, community events.
Identify...
May 15, 2023
Paul gives you great tips to face the next recession with opportunity on your mind versus struggle.
Show Notes
It’s fine. I’m fine. Everthing’s fine…Not! You can’t outrun a recession. Be prepared.
Review your pipeline and increase your activity level by 25%.
Do not…DO NOT…lower your standards. Even in a...
May 8, 2023
Paul delves further into the best practice of differentiating your solution and standing out from the competition.
Show Notes
Put yourself in the customer’s shoes. When looking at your solution, what do they see that is different from the competition?
If you’re able to offer something different, then you’re able...
May 1, 2023
Paul provides insight on how to improve communication by answering four important questions for your customers in your marketing one-sheet.
Show Notes
What do you call it when you explain who you are, what you do, and to whom you sell, and all in under 50 words? Listen and find out.
Do a deep dive into your company,...