Oct 26, 2020
Paul shares ideas on how to prime the buyer for your solution.
Show Notes
“Persuasion doesn’t have to be as hard as we make it.”
Don’t wait for the presentation to start persuading the buyer.
“Persuasion begins with that discovery sales call.”
“Before we go in and make our presentation, we want to conduct a ….”
You must clearly understand how your customer defines value.
“Provide the customer with evidence that supports how you align.”
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