Oct 15, 2020
In this episode, Paul shares four ideas to help you persuade buyers in tough times.
It’s not that the technique is drastically different; it’s that the context you ask buyers to make decisions is different. Buyers define value differently in tough times.
You are not persuading the buyer to purchase your product; you are persuading them to take action.
“A lot can happen between the time the buyer wants to buy and when they actually buy.”
“Don’t focus on pushing your solution; position your solution.” Your goal is to be the front runner.
“Mitigate risk by demonstrating how your solution is safe and seamless.”
“Persuasion is easier in tough times than it is in good times.” Bob Dylan will explain why, “If you ain’t got nothing, you got nothing to lose.”
Make it a big day!
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